Tuesday, November 30, 2010

Sorry, I can't afford to go out.

Living in a small town, there has never been very much opportunity for entertainment around. Therefore, whenever my friends and I were looking for something to do outside of the house, it was always either the mall or the movie theater: both at least a 25 minute commute.

The problem I am concerned about is the escalating cost of movie tickets and concession items. I remember when a $7.00 movie ticket seemed expensive; nowadays the average cost of a movie ticket is $10.00. Keep in mind that this is only the cost of the ticket; by the time you get popcorn or candy and a drink the total cost of going out to see a movie ends up being about $20 per person.

I feel like every time I go to a movie theater the cost for the ticket alone is more expensive than the last time I was there. Pretty soon it won’t even be worth going to the theater to see a movie because it will cost less to just wait until it comes out on DVD, rent it, and watch it at home.

I know that it costs a lot of money to make movies, especially with such advanced technology and animation in some modern movies, but I don’t believe it is completely necessary to charge more money to see the movie in order to pay for the creation of it.

Like I said before, I’m from a very small town and there are not a lot of options around for things to do outside of the house. Going to the movies has always been an option because there is a theater 25 minutes away from my town. However, since the price of going to the movies has been increasing over the years I believe that it is not even worth wasting the gas in my car to drive there and spending $20 of my hard earned money.

There should be a way to lower the cost of going to see a movie in the theaters because soon enough the cost will become so outrageous that people will not find it worth the drive to go.

3 comments:

  1. You need to reframe your problem statement. Stop asking, "How can someone else reduce movie theatre ticket prices?" Instead ask, "How can I gratify my desire for visual entertainment more cheaply and without wasting gas?"

    Now you've switched from a childish whine that other people are not suffering financial inconvenience order to make you happy, to a problem statement that you, personally, can answer.

    In fact, you've already answered it above -- rent the DVD. Or stream it via NetFlix. Or watch something on Youtube or Hulu. Or read a picture book.

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  2. My point isn't that I want someone else to make me happy. My point is that theaters are going to lose business if prices continue to increase. I am already aware, since I already mentioned it, that renting the DVD is cheaper. What I'm saying is that a lot of people know that renting a DVD is cheaper, and therefore movie theaters are losing business since a lot of people can't afford to spend $20 on a movie night. It would be more beneficial in the long run for them to lower prices. Thanks for your input though.

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  3. Theater owners are quite aware of how to maximize revenue by adjusting their pricing strategies. If you take some Economic classes, you can learn how it's done.

    Theater chains which are ineffective, go bankrupt. Until then, they'll be laughing all the way to the bank.

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